Covadonga Lara is a Mexican creative director, producer, designer, and visual artist specializing in visual and sensory experiences across music, fashion, and culture.

She began her career at 17, working with international artists across live production, art direction, set and stage design, wardrobe, lighting, and visual design. Since 2018, she has contributed as a producer and creative to some of Mexico’s leading music festivals, including Vive Latino, Corona Capital, EDC, and Flow Fest.

Her work spans live show design, music videos, album visuals, wardrobe, and visual art, collaborating with artists such as Rosalía, Imagine Dragons, Belanova, Wu-Tang Clan, Blondie, Young Miko, Kenia Os, Ana Torroja, Danny Ocean, Robot95, and Porter. She has also conceptualized sets and visual worlds for Fendi, Chanel, Vogue Portugal, and Vogue China.

Known for an eclectic and multidisciplinary approach, Lara combines art, fashion, music, and technology to transform individual creative visions into contemporary visual languages.