SPOTIFY

Wardrobe design and styling for Spotify global campaign: MEXCLA SOMOS.

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The storyline for Spotify's campaign was built around connecting parallel stories across distance, bringing strangers, friends and distant family members closer through shared playlists.

The campaign highlighted Mexican regional music as one of the platform’s major listening genres.

Across different ages and personal styles, the wardrobe preserved each person’s natural identity and originality, while finding a common thread through their shared musical taste.