KWONDO1 by
G-DRAGON

Wardrobe Design, Styling for NikeKWONDO campaign

For the LATAM launch of KWONDO 2021, the first Nike collaboration by South Korean K-pop idol:

G-Dragon. The silhouette merges the codes of a formal shoe and a sneaker, balancing classic, playful and practical.

The campaign was built around three distinct personalities representing México for the global Nike DropOff, with wardrobe playing a key role in incorporating G-Dragon’s signature daisy motif, designer garments with a DIY sensibility, and handmade pieces to bring a fun and campy Korean identity into the styling but also making it sporty.