LEVI'S by COVA

Design, custom-made pieces, and creative direction for Cova x Levi’s collection.

To celebrate the 10th anniversary of music festival Corona Capital, Levi’s invited Covadonga Lara to develop a special collection, drawing on her experience working closely with artists and live music production.

Covadonga designed the collection based on the concept of a journey through denim with music eras, exploring how each new genre has reinvented denim across decades and cultural movements. Honoring the festival through this relationship, she created 10 custom full looks for the Levi’s Museum, naming the collection A Tour in the Center of Culture 2022.